From first client to a business that grows
14 days free · Cancel anytime · We migrate your clients for you
You and your clients get the app
About Notch
Programming, nutrition, check-ins, messaging and payments in one place — and the app your clients actually open. One login, one bill.
Inside the platform
Give Notch the client’s targets, schedule, preferences, experience, and constraints. AI turns the brief into complete workout weeks, meal plans, and check-ins in seconds. You review, adjust, and assign.
Start from the client’s calorie and macro targets, goal, meal frequency, preferences, allergies, and prep rules. AI drafts every day—ready for you to review, edit, and assign.
Choose the client’s goal, experience, training days, equipment, and limitations. AI builds every day with exercises from your own library, sets, reps, and rest—ready for you to refine and deploy.
AI reads the week — what they trained, ate, and last said — and drafts the questions. You trim, send, or put it on a cadence. Answers land on the same client record, ready for the next draft.
Plot a run, walk or ride on the map and it comes back with distance and pace. Attach the effort, schedule it, and repeat it weekly for as long as the block runs.
Start with NotchBuild lessons once and put them in front of every client, so your best coaching is not stuck in a single conversation.
Start with NotchThe app
One side runs your business. The other is the app your clients actually open — training, food, habits and messages, all in the same place.
See the habit, the scale, how they felt, and what the AI flagged — on the same client record, before you write the next plan.
NotchLet ChatGPT, Claude, or Perplexity read www.notch.coach and tell you whether it would work for your coaching.
“I was still Venmo-ing people like a f*cking amateur. First client paid through Notch and I just sat there. Oh. This is what it was supposed to feel like.”
“I'm not a tech person. Built the offer in an afternoon, sent the link, two people applied that week. Felt a bit too easy, honestly. In a good way.”
“I used to rewrite the same week for eight people. Copy, paste, mess it up, swear, fix it. Now I swap one movement and they're all live. Ridiculous.”
“I was still Venmo-ing people like a f*cking amateur. First client paid through Notch and I just sat there. Oh. This is what it was supposed to feel like.”
“I'm not a tech person. Built the offer in an afternoon, sent the link, two people applied that week. Felt a bit too easy, honestly. In a good way.”
“I used to rewrite the same week for eight people. Copy, paste, mess it up, swear, fix it. Now I swap one movement and they're all live. Ridiculous.”
“Didn't want another login my athletes had to remember. They open the app with my name on it. That's the whole pitch now. No more 'where's the programme' texts at 10pm.”
“Sunday nights I used to stare at a blank spreadsheet for next week. I still tweak sh*t. I'm just not starting from zero every time.”
“Failed payments used to vanish into the void. I'd find out three weeks later like an idiot. Notch chases it. I coach. That's the deal.”
“Didn't want another login my athletes had to remember. They open the app with my name on it. That's the whole pitch now. No more 'where's the programme' texts at 10pm.”
“Sunday nights I used to stare at a blank spreadsheet for next week. I still tweak sh*t. I'm just not starting from zero every time.”
“Failed payments used to vanish into the void. I'd find out three weeks later like an idiot. Notch chases it. I coach. That's the deal.”
“Sunday DMs were killing me. I'd chase people for check-ins like a maniac. Now it just shows up. I actually have time to reply like a human.”
“I had a Notion doc, a Stripe link, and a group chat. Clients never knew where to send anything. Notch is just… the place.”
“I was scared it would feel cold. It doesn't. They still get me. I just don't live in my inbox like a loser anymore.”
“Sunday DMs were killing me. I'd chase people for check-ins like a maniac. Now it just shows up. I actually have time to reply like a human.”
“I had a Notion doc, a Stripe link, and a group chat. Clients never knew where to send anything. Notch is just… the place.”
“I was scared it would feel cold. It doesn't. They still get me. I just don't live in my inbox like a loser anymore.”
One connected system
Capture
Funnel signals
Leads, forms, payments, and intake flow into one source.
Operate
Client delivery
Understand
Performance loop
Progress, behavior, analytics, and next actions are visible together.
Notchbringsfunnels,onboarding,clientmanagement,programming,nutrition,habits,check-ins,messaging,payments,andanalyticsintoonecoachingappsoeveryclienttouchpointstaysconnected.
Enterprise
Notch for the whole floor. Shared programming, one workspace for every coach, billing that stays on your terms, and a rollout that does not ask each trainer to start from scratch.
Coming soon
Your brand. Our fill. Coaches and gyms sell powder that looks like it came from their own line — formula, pack, and finish handled. Notch on the software, your mark on the shelf.
Find answers to the questions coaches ask before they switch.
You open the client, see their week, and work from there. Programs, meals, check-ins, and messages sit on the same record, so you are not hopping between tools to figure out what happened yesterday.
Yes. You give Notch the goal, schedule, equipment, and constraints. It drafts the week from your library. You review, edit, and assign. Same idea for meals: targets in, a plan out, then you decide.
Build a workout block, meal plan, check-in, or course once and send it to one person or a group. Tweak a copy for someone without breaking the original.
Plans start at US$29 a month for up to 8 clients. Pro and Elite raise the client cap and add group coaching. You can look around on a 14-day trial.
The charge lands on your connected Stripe account, not Notch’s. You own the customer, the cadence, and the payouts.
Yes. They follow the plan, log food, complete workouts and habits, send check-ins, message you, and see the calendar from the Notch client app on iOS and Android.
Yes. You can start with one client. Notch can turn screenshots of details and programming into structured drafts for you to review, then you move the rest without pausing service.
Client records are yours to coach from. Access is scoped to your workspace. We do not sell that data, and payments go through Stripe on your account.
